The Background
Mama Rent Pump is a well-known online store that has sold thousands of products on major e-commerce platforms in Indonesia. The company realized that its website did not need to increase sales frequency, but rather to provide a special spotlight for its three flagship products.
Approach
The approach taken was to design the website from the user’s point of view, as a loving mother who sees breastfeeding as an expression of her love. The illustrations and colors used also represent mothers as warm, strong, and human superheroes.
The benefits of this approach include:
- Increased brand awareness: The website helps to increase awareness of Mama Rent Pump’s brand and its three flagship products.
- Improved customer engagement: The website provides customers with a more engaging experience, which can lead to increased sales.
- Enhanced customer loyalty: The website helps to build customer loyalty by providing a positive experience and demonstrating the company’s commitment to its customers.
The new website for Mama Rent Pump is a success. It has helped to increase brand awareness, improve customer engagement, and enhance customer loyalty. The website is a valuable asset for the company and will help it to continue to grow and succeed in the future.
There’s no user persona on this section, just looking to our mom, that’s the ultimate persona.
Brief
The Mama Rent Pump team provided a comprehensive project brief that included the following information:
- Target audience demographics: The target audience for the website is mothers in the Jabodetabek metropolitan area.
- Customer behavior: Customers typically rent products for a specific need, such as a hospital-grade pump for a newborn or a compact pump for travel.
- Website goals: The website should increase brand awareness, improve customer engagement, and enhance customer loyalty.
🌹 Long live all the Mama!Design Result
